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Trade Fair Planning

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Succeed at Trade Fairs – Domestically and Internationally

Participating in trade fairs is a significant strategic decision and investment. To truly maximize your return on investment, you need clear goals and meticulous planning. Wulff Entre's experts will help you define your objectives and create a comprehensive trade fair strategy that ensures the best possible results.

Are you planning to export your products or services to new international markets but unsure which trade fairs would be best for your company? We have extensive experience with trade fairs across various industries worldwide, from technology and manufacturing to consumer goods. We will help you find the right events that support your business growth.

With our international network and experienced project team, planning and executing trade fairs will be seamless, whether it's a domestic fair or a major international event. Our reliable partners guarantee a successful trade fair experience, regardless of location.

Why choose Wulff Entre as your fair partner?

  1. Strong expertise in domestic and international trade fair
  2. Long and diverse experience in design and execution
  3. Innovative and practical stand solutions
  4. Comprehensive service from design to implementation
  5. Own project team
  6. Extensive global partner network
  7. Reliable and financially stable partner

Which trade fair participation model is best for you?

Your own stand

iOwn stand is your company's business card, where you can showcase your brand, products, and services. It offers an opportunity to make a strong first impression and stand out from competitors.

Wulff Entre's expert team helps your company create a unique trade fair experience.
We assist you right from the initial project phase, where we define the objectives of your trade fair participation, target group, your company's needs for the stand, and
budget. This ensures that the stand becomes visually impactful, functional, and attractive.

On your behalf, we take care of all practical arrangements related to the trade fair, such as project scheduling, communication with the trade fair organizer, stand design and its implementation, and we also consider any additional needs related to your trade fair participation. This frees up your company's resources for event pre-marketing
and ensures that your trade fair participation supports your company's growth and objectives.

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Wulff Entre, a long-term partner for several trade fair organizers, also offers joint participation opportunities for trade fairs in various industries.

Joint Stand and Country Pavilion

Joint participation is an easy and convenient way to explore new international trade fairs and markets. It offers an excellent opportunity to network with players in the same industry and provides many advantages. Joint stands often receive a more central location in the exhibition hall, which improves visibility and attracts more visitors. The stand costs are shared among several companies, which makes participation more financially viable. Depending on the event, a joint stand can have either a unified theme and design, or each company can have its own stand reflecting the company's graphic identity.

Our experienced team takes care of all the practical arrangements related to your trade fair participation, from stand design to production, which frees up your company's resources for event pre-marketing and achieving your trade fair goals. We also support you during the event, ensuring that everything runs according to plan and that your company gets the best possible benefit from its trade fair participation.

 

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Trade Fairs for 2025–2026 

There are many different exhibitions taking place worldwide in 2025–2026. If you need help planning your participation or managing the entire project, let us help you!

Exhibition Explorer -funding

Exhibition Explorer funding is a grant for participating in international B2B trade fairs held outside of Finland. The funding is intended for SMEs and mid-cap companies that want to increase the export of their own products or services to new target markets. Companies can participate in the trade fair with a joint stand or their own, separate stand.

The criteria for the Exhibition Explorer funding service were updated at the beginning of 2025. The most significant change is that the maximum grant amount per trade fair project has been reduced from EUR 15,000 to EUR 10,000. The main principle for granting funding is that at least four Finnish SMEs or mid-cap companies aiming for new markets apply for Exhibition Explorer funding for the same trade fair.

For more detailed application instructions, please visit the Business Finland website.

 

How can we assist you?

Our experienced professionals will tell you more about our solutions and will create a customised plan to suit your company's needs that will ensure your success!

Please contact us!

Ninni Laaksonen

Sales
Wulff Entre
+358 50 362 9963
ninni.laaksonen@wulffentre.com